Netflix Extraction 2
Sweaty Billboard"No, it was not a miracle. We actually made a billboard sweat.” It took a lot of money, blood, sweat, and tears (no pun intended), as well as a new profession called sweat wranglers. But what else do you do when you have to crack a brief for an action movie without relying on explosions or guns? The answer: sweat.
I just want to say thank you for all the press we got on this campiagn, it’s been my dream to be on Adage, one of those silly dreams I didn’t dare to tell anyone because I didn’t think it would happen. BUT IT DID. Thank you to everyone that stood by me and Ryan’s side to make all this come to life. We are so grateful for this team and for the clients. Btw did I mention all of these reactions are genuine? :)
“No, Netflix’s Sweating Billboard Is Not a ‘Black Mirror’ Episode” -InsideHook
PRESS: Adage
The Guardian
And a personal FULL CIRCLE OMG MOMENT Famous Campaign
Muse by Clio
The Drums
Variety Magazine
Collider
IMDB
The Future Party
Global News
InsideHook
AWARDS: Clios Sliver
Agency: Omelet
Art director: ME
Copywriter: Ryan Ohanessian
Creative Directors: Jimmy Barker, Raul Montes
Group Creative Director: Josh Smutko
Production Partner: Unit9
Our Producers that help us make everything: Zeynep Taslica, Erica Hara