Hogwarts Legacy

Live the unwritten

As a Long time Harry Potter fan this was my full circle moment. And after forcing my partner to watch the whole Harry potter series we found a smart digital way to immerse fans in the new Hogwarts Legacy game, a fliter that transports them back in time to write their own legacy.

As millions of new students arrive at Hogwarts, everyone can use our AR Instagram filter to add themselves to an ever-expanding class yearbook.


The filter creates a shareable GIF that’s customized for each fan.


It includes your Instagram handle, plus a randomized combination of House and superlatives inspired by the adventures and possibilities of the game. For example:



As fans rifle through all the combos to find their favorite, they’ll be learning more about the fun to be had in the game.

Everyone who shares their video is automatically added to the yearbook.


When you click on a filter effect on Instagram, you get to see everyone who’s used it…


And it’s already laid out like a yearbook. So, fans can scroll through and see all their incoming classmates.

We could also partner up with some famous fans and Influencers to share their yearbook posts and spread the word.