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Hiii 🤪
My name is Ebelle ( eee-bell )  I’m an Art director based in Los Angeles. Hope you dig what you see and hit me up, don’t be shy! 



WORK


EBELLE”S NEVERLAND


SUMMON ME 

UNITED AIRLINES

HEY SECRETARY PETE
The Office of the Chief Trash Officer lobbies the
FAA to reduce the cost of Sustianable Avation fuel. How? 
easy JUNK MAIL! 


Yep, we send physical
Junk Mail to the head guy in charge.  
The Secretary of Transportation, Pete Buttigieg.
 



But…he’s probably not checking his junk mail.
Or, as most of us do, throwing it away.
So naturally, we deploy every tactic known to man
(and puppet) to ensure this letter gets read. It’s that important.






Every day Pete leaves us hanging, we’ll post to IG stories with increasingly decayed junk



                                          

On the streets of D.C., we’ll use bus shelters as another way to intercept Pete and to enlist passersby in helping us get his attention.




We’ll even get super personal with coasters made from recycled materials in some of Pete’s favorite D.C.
haunts like Carmine’s and As You Are Bar.

                                              




We’ll increase our chances of getting ahold of Pete by  calling in favors with United friendlies to repost and share.

                  

In a last ditch effort, we’ll even write a message in a field on the flight route from Pete’s hometown in Michigan to D.C.
(TVC ➡️ IAD)




Now that’s grassroots lobbying!

The whole campaign will drive to a landing page with the full text of our Junk Mail and a form field for people to email Pete themselves.




Agency: 72andsunny
Art director: ME
Copywriter: Nick Di Pol, Charlie Boiler 
Creative Directors: Tim Howman, Maddie Mcdowell